There's this new misplaced belief that most how of stock market works is by fooling the stock market with short term plays like this rebranding and then cashing out. Its attractive and speaks to the cynic in us.
The article gives three examples
- Allbirds, a shoe company
- A genetics company marketing that it is using AI
- a property tech company using AI to create 3rd landscapes
The Allbirds one is just financial re-engineering. The others are reasonable?
Oh, come on. The specific use that the genetics company is marketing is "AI blood tests", which is obviously crap and also works to remind the reader of Theranos, which I'm sure is why you didn't mention that.
In the same paragraph as the genetics company, they also mention an "AI-powered basketball hoop" and "AI-powered lasers that – somehow – protect women from predators on crowded underground platforms." Very reasonable stuff that you forgot to mention.
What the source article says is that it's a "property company" generating a "floor plan". The PR account director quoted is skeptical that their tool to do this actually is AI in a meaningful sense, but he feels that he must advertise it as AI anyway because everyone's doing it.
This is important not just for cynical reasons, but to calibrate exactly what it means when we look around and see that "everyone" is using AI these days.