How is that going to work when

1) any time a model is improved, the improvements are not spectacular (anymore), and it takes less than 9 months for the performance to be reproduced by a <1% sized model. Those 9 months are down from 2 years btw.

2) the big target for ads is becoming phones, and specifically tiktok advertisements, to the point that lots of people don't even use computers anymore for online purchases?