Very few people are in the situation where this would matter.
Standard advice: You are not Google.
I'm surprised and disappointed 1% is the best they could come up with, with numbers that small I would expect experimental noise to be much larger than the improvement. If you tell me you've managed a 1% improvement you have to do a lot to convince me you haven't actually made things 5% worse.
No but a lot of people are buying a lot of compute from Google, Amazon and Microsoft.
At scale marginal differences do matter and compound.