> It's trivial to ensure that only one message is delivered to only one consumer if that's what you want. Consumer groups track their offset and then commit the offset, the message stays in Kafka but it won't be read again. This IMO is better behaviour than RabbitMQ
The trivial solution is to use Kafka. They're clearly saying that Kafka makes it trivial, not that it's trivial to solve from scratch.
What the parent poster described isn’t what makes Kafka’s “exactly once” semantics work. It’s the use of an idempotency token associated with each publication, which effectively turns “at-least-once” semantics into effectively “exactly once” via deduplication.