Nono, this is a pro-scammer point of view. They absolutely go for a minimal upkeep, maximum dark patterns strategy.

It's not about sustainable business, they are literally enshittifiers. I know quite a few employees, they literally debate whether a UX change to make a X to close a payment modal almost invisible is "too evil or not" and they go with it anyway.

So, we're not kind to companies who ruin their product for a short-term revenue increase then why all this positive spin for a company whose business model is to do exactly and only that?