I feel like, if the feedback to your paper is "this is over-done / they claim more than they prove / it's kinda hype-ish" you're going to get less references in future papers.

That would seem to be counter to the "impact" goal for research.

Fair enough, that might be more my personal opinion instead of sound advice for successful research. Also I understand that you have a very limited amount of time to get your research noticed in this topic. Who knows if it's relevant two years down the line.