I suspect the terribly generic name "Matrix" isn't helping. Guess what's #1 in Google when you search for Matrix, IRC and Discord.

Yup, we're #3 behind the film and the hair company. Doesn't seem too bad; meanwhile Element is #1, terrifyingly, at least for my geoip.

#4 in mine, but you're not even 3rd page in my mom's phone (I stopped 3rd page, not sure when you'll show up)

Discord (which is your mainstream competitor) is #1 in both even if it's also a terribly generic name.

I couldn't be happier if you dethroned Discord.

EDIT: Element is 3rd place in my mom's phone. Quite an achievement!