> Google’s search business generated $56.56 billion in revenue — up 15% from the prior year.
So, "search revenue" means ads, right? So with youtube ads, 66B out of 100B revenue is from advertising?
In other words Alphabet is still an advertising company first, and foremost?
the percentage of revenue due to ads is definitely lower than say last decade. by 2050 I expect the super majority of revenue to be non-ads.
Perhaps. I kind of expect that targeted LLM generated content will take over for ads, product placements etc.