Meh! Practical result matters not papers. Everything done in paper. What I've seen in India is trees are planted with publicity, photos, but are not take care of and dies, another program starts and plants thousands of trees, dies within a year, circle goes round. Otherhand seeing many hills destroyed for construction needs.
The number of planted tree grows but benefit not seen, except for the group doing it. People are too into feelings, by seeing the headlines they need to feel good that's why so much publicity is needed, so many banners everywhere, ads in news-paper spending billions by gov.