My guess is that's indicative of the price Bending Spoons paid - they get a positive return on investment if they collect existing subscription revenue, and do a bit of work which keeps the existing userbase happy.

Under the previous ownership, the gap between Evernote's valuation (ie what investors had put in) and revenue (what investors would getting back) was so great that just surviving wasn't a strategy; the business could only value the existing userbase and product as a starting point for building a much larger userbase. That's a path to enshittification.