The hard part with any of these turn arounds is convincing users that a product they once used and loved, which they left after it betrayed them or they watched it die, is worth going back to. The “cool factor” is gone, nostalgia plays are weak, and people don’t like being burned twice by the same product.
That's true. For me, if I didn't move out of the Evernote that much, I'd be still continuing to use it.
For me, it's not nostalgia or being afraid of being burned again. It's just I have no real reason to migrate back at this point.