Evernote was bleeding way before they have been bought by Bending Spoons. They were trying to find their way around the market, and Notion hit them like a train.

Considering the features they have added and polished, I can't say they're not trying to add new users. With their pricing strategy, they moved up tiers. They were looking like bargain bin software, but with the new price, they are not. They pulled a Chivas Regal with that move.

They are one of the companies which use AI in a saner way, and inherit a powerful foundation, and they didn't kill any integrations or export options.

The .enex format is still the best export format for these kinds of tools, from my experience.

If you look at their changelogs, you can see that this is not a "let's optimize and extort" operation. They have recreated the tool, and listen user feedback intently.

As I said, I'm not an active Evernote user anymore, so I have no skin in their game. I just want a tool I depended this long to survive in a good shape.