Pretty cool!

My hot take is that there are seem to be really two markets here:

1.) Candy crush type board games targeting kids with well-off parents. Basically really focused on immersive and interactive visuals like effects and cutscenes.

2.) Serious board games targeting older teenagers and adults playing heavy games with BoardGameGeek weightings of above 3.5 with money to spend on their own hobby. Think games like 18XX, Brass Birmingham, Dune, Terraforming Mars or Gloomhaven. They would find the digital board game experience useful for accessing expansion maps (i.e. 18xx) or expansion campaigns (Gloomhaven). Additional features of interest might be solo play against automated players, game state/score tracking, game tutorials.

It almost feels like these two groups would have such different profiles that two separate marketing approaches should be attempted.