But, I was talking about contributing to a world with less ads… I feel like something is going wrong here.

If that is the case, then I misunderstood you.

If I pay I expect not to see ads. If I would, I would not pay and stop the subscription.

Right. My problem is that we have to pay to not see ads (which enables them to show ads unless paid), or we do not pay and we see ads, but ultimately in either case we are paying for ads or because of ads, which means ads are going to stay here forever.

Ok, but what is the alternative?

Collectively not using the service, but I know it is just a dream. For the time being, adblockers and not paying for ads is a start?