Yes. Cloud sellers new this: Happy path for this flagship project, the shinny new object, and some additional services. After the point of no return what usually happens is, that cloud will be a replica of bare metal development.

As an Computer Science dude and former C64/Amiga coder in Senior Management of a large international Bank, I saw first hand, how cost balloon simply due to the fact, that the bank recreates and replicates its bare metal environment in the cloud.

So increasing costs while nothing changed. Imagine that: fixed resources, no test environments, because virtualisation was out of the equation in the cloud due to policies and SDLC processes. And it goes on: releases on automation? Nope, request per email and attached scan of a paper document as sign-off.

Of course your can buy a Ferrari and use it as a farm tractor. I bet it is possible with a little modification here and there.

Another fact is, that lock in plays a huge role. Once you are in it, no matter what you subscribe to, magically everything slows suddenly down, a bit, but since I am a guy who uses a time tracker to test and monitor apps, I could easily draw a line even without utilizing my Math background: enforced throtelling.

There is a difference between 100, 300 and 500ms for SaaS websites - people without prior knowledge of peceptual psychology feel it but cannot but their finger in the wound. But since we are in the cloud, suddenly a cloud manager will offer you an speed upgrade - just catered for your needs! Here, have a trial period over 3 month for free and experience the difference for your business!

I am a bit of opinionated here and really suppose, that cloud metrics analysed the banks traffic and service usage to willingly slow it down in a way, only professionals could find out. Have you promised to be lightning fast in the first place? No, that's not what the contract says. We fed you with it, but a "normal" speed was agreed upon. It is like getting a Porsche as a rental car for free when you take your VW Beetle to the dealer for a checkup. Hooked, of course. A car is a car after all. How to boil a frog? Slowly.

Of course there will be more sales and this is achilles' heel for every business and indifferent customers - easy prey.

It is a vicious cycle, almost like taxation. You cannot hide from it, no escape and it is always on the rise.