The paradox of cloud provider crashes is that if the provider goes down and takes the whole world with it, it's actually good advertisement. Because, that means so many things rely on it, it's critically important, and has so many big customers. That might be why Amazon stock went up after AWS crash.
If Azure goes down and nobody feels it, does Azure really matter?
People feel it, but usually not general consumers like they do when AWS goes down.
If Azure goes down, it's mostly affecting internal stuff at big old enterprises. Jane in accounting might notice, but the customers don't. Contrast with AWS which runs most of the world's SaaS products.
People not being able to do their jobs internally for a day tends not to make headlines like "100 popular internet services down for everyone" does.