When people say "just use postgres" it's because their immediate need is so low that this doesn't matter.

And the thing is, a server from 10 years ago running postgres (with a backup) is enough for most applications to handle thousands of simultaneous users. Without even going into the kinds of optimization you are talking about. Adding ops complexity for the sake of scale on the exploratory phase of a product is a really bad idea when there's an alternative out there that can carry you until you have fit some market. (And for some markets, that's enough forever.)