> the point was never "We're cheap" but "We let you scale faster for a premium"

Actually, it was more like "Scale faster, easier, more reliably, with proven hardware and software infrastructure, operated by a proven organization, at a price point that is competitive with the investment you'd have to make to get comparable hardware, software, and organizational infrastructure." But that was then. Today, things are different. Cloud services have become giant hairballs of complexity, with plenty of shoot-yourself-in-the-foot-by-default traps, at prices that can quickly spiral out of control if you're not on top of them.