I really dislike how this industry oscillates between various states of epiphany that things that are overcomplicated and expensive are overcomplicated and expensive. As an industry, we must look like utter clowns to the world. It's really sad that saying "own or control your own servers" seems to be a sword in the stone moment for far more people than it should. Things that used to be a "duh" are now a "wow" and it's deeply unsettling to watch.