This only gets worse as you go higher in management. How does a technical founder know what good sales or marketing looks like? They are often swayed by people who can talk a good talk and deliver nothing.
This only gets worse as you go higher in management. How does a technical founder know what good sales or marketing looks like? They are often swayed by people who can talk a good talk and deliver nothing.
The good news with marketing and sales is that you want the people who talk a good talk, so you're halfway there, you just gotta direct them towards the market and away from bilking you.