If people working for Google had a conscience, they would be working to break the system from within. At this point it's leaving the confines of anti-consumerism and entering into a gray area of basic human rights abuse. It's clearly a cartel market with the other big players (Apple and others to a lesser extend) that needed to be broken 10 years ago(if it were possible).

It reminds me a bit of the book "The Constant Soldier", depicting Auschwitz guards and staff enjoying their carefree holiday at a nearby lake resort, before going back to burning people. Might seem like hyperbole, but I think we're rushing towards an ugly plutocracy.