AGENTS.md is an attempt to standardise around the different conventions each of the agents uses[0]. It's an initiative by OpenAI. Anthropic don't seem to be in a hurry to support it though[1], possibly to maintain some kind of walled garden, but that's purely speculation on my part.

[0] https://agents.md/

[1] https://github.com/anthropics/claude-code/issues/6235